24-Hour AI Scoring Challenge

EXTENDED - Now through March 23

A focused research study examining how generative AI reshapes real-world scoring workflows for professional composers.

Watch the 90-Second Overview

24 Hour AI Scoring Challenge Overview

What This Is

A 24-hour creative challenge for experienced composers in media and post-production.
This project explores how generative AI functions as:
• A tool
• A collaborator
• A creative systemConducted as MBA research. Findings published Summer 2026.

The Challenge

The Brief

Score a 30-second advertisement from a provided brief and standardized video.

The AI Requirement

Use AI at every major stage of your workflow. Approximately 50% of your process should involve AI-assisted labor or material.

The Constraint

Midway through the challenge, the edit changes. Adapt your score under revised timing.

Time Commitment & Deliverables

Time Commitment24-hour project window once work begins
Flexible scheduling • Anytime between March 7–16, 2026
8–10 hours of work (estimated)Required DeliverablesBy March 17:
• Full-mix QuickTime
• Music-only file
• Mid-process video diaryBy March 20:
• Post-challenge questionnairePost-Challenge
• Roundtable discussion (Optional)

What This Study Is — and Is Not

This Study Is Not

  • A test of human replacement

  • A promotion of specific tools

This Study Examines

  • Creative judgment under constraint

  • Time allocation across workflow

  • Human direction of AI systems

  • Where value resides

New to composing with AI?

No prior experience with AI tools is required to participate. Many professional composers are still evaluating how, or whether, these technologies intersect with their existing creative practices. This study does not assume familiarity, proficiency, or prior adoption.
To support informed experimentation, participants will be provided with a directory of currently available AI tools. This directory is offered strictly as a neutral resource to map the existing landscape, not as an endorsement or recommendation of any particular platform. Where possible, access to trial versions of selected professional systems will be made available to reduce financial barriers to exploration.
Participants are free to engage with these tools to whatever extent aligns with their own creative and professional judgment.

Curious how AI will reshape your craft?